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Resource title:Search Engine Strategies Conference & Expo 2004
Resource URL:http://www.business2k.com/search-engine-strategies-conference-expo-2004.html
Description:"Search" is the hottest topic in marketing. Period. There's no debating it. If you missed last year's Standing-Room-Only Search Engine Strategies event in San Jose and the subsequent shows in Chicago and New York, you must attend this show in San Jose August 2nd-5th. SES San Jose alumni need to attend as well because this industry keeps reinventing itself at an amazing pace as last year�s cutting-edge program already is dated. Record-setting crowds of your fellow marketers and SES Alumni have been gathering in cities around the world to quickly learn how to maximize search engine marketing opportunities and stay informed of the latest search developments and solutions in this area -- don't be left behind! Search Engine Strategies Conference & Expo 2004 features presentations and panel discussions that cover all aspects of search engine-related promotion. What You Will Learn: how search engines list Web sites for free and through paid placements how to get free "organic" traffic by building a site that pleases search engines and your visitors how to efficiently purchase listings guaranteed to rank your company at the top of search engine results. how to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy�and get tips on improving conversion if they don't! how to build links that generate traffic to your Web site, and how to avoid the penalties of "spamming" the search engines what's coming next in the constantly evolving world of Web search, and how you can profit from those changes

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